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10 Reasons Why Your Business Needs an Explainer Video

INCREASE CONVERSION RATES

According to a recent survey conducted by Namibia Incredible Animations, 75 percent of people are more likely to buy a product once they see an accompanying explainer video. Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, explainer videos keep track of what product or service potential customers are interested in displaying the number of views on each video.

Namibia Incredible Animations is a one-stop-studio that helps you find the perfect creative partner to execute your video production from A to Z.  Here is a quick explainer video to explain Namibia Incredible Animations process.  Post your creative brief, preferred budget range and receive proposals from our trusted creative database.  We also like to educate folks like you. Read on about the 10 reasons why your business needs an explainer video.

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Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales are just 3 of the 10 reasons your business should have an explainer video.

INCREASE CONVERSION RATES

According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, explainer videos keep track of what product or service potential customers are interested by displaying the number of views on each video.

CLARIFY THE OBJECTIVE OF YOUR PRODUCT

Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.

GENERATE INCREASED INTEREST

More and more businesses are choosing to use social signals to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!

RANK BETTER IN GOOGLE SEARCH

Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.

Note: According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.

INCREASE WEB TRAFFIC

Going “viral” is a term that has been around since the dawn of YouTube. A viral video is one that seemingly pops-up out of nowhere and gets a large viewing in a short amount of time. Unfortunately, there is no set formula for “going viral”, but quite a few products have gained popularity through viral videos, including some of the brands we know and love today.

HELP YOUR AUDIENCE RETAIN INFORMATION

The average person retains only 10 percent of what they hear, but 50 percent of what they see according to a study conducted by Wharton Research Center. What does this mean for your business? An increase in word-of-mouth advertising. Word-of-mouth continues to be the main way that businesses attract customers. If the customer likes your product, they’ll share your video.

LIVEN UP YOUR PITCH

A paper pitch is…let’s face it—boring! Liven up your pitch by using an explainer video. PowerPoint slide shows and pamphlets with a bunch of words and pie charts don’t do much to engage your audience. However, a well-produced video for business with a solid script and engaging visuals can capture the attention of your audience immediately. Explainer videos are especially helpful if you have a complicated product or service.

GRAB AUDIENCE ATTENTION

You can only go so far with traditional web content. In a failed attempt to bring more interest to a product, some business owners cram loads of pictures, flashy animation, and colorful fonts on their web page, which does two things:

  1. Confuses the potential customer.
  2. Slows down the load time of the web page.

Both of these results are total disasters for businesses. Why not take all of those cool ideas and have them played out in a video. It keeps the website looking clean, while providing enough material to engage a potential customer.

EASILY SHAREABLE

An explainer video doesn’t necessarily have to be confined to just YOUR site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are Smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.

SHOWCASE YOUR PERSONALITY

The number one thing that makes a customer become a repeat customer is your personality. It is important that a customer can put a face to your name. This is especially the case for online businesses where the customer will have little, if any contact with you directly. It helps a person to gain a sense of trust in you and the products you sell if they can see you and create a ‘virtual’ connection.

Aside from boosting sales, gaining popularity for your brand, and explaining your product successfully, there are so many more benefits to using an explainer video that we would need an explainer video to list them all. People all over the world create videos about everything from cause awareness to reviews, proving that videos are the most popular medium for people to share information and advertise.

CLARIFY THE OBJECTIVE OF YOUR PRODUCT

Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.

GENERATE INCREASED INTEREST

More and more businesses are choosing to use social signals to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!

RANK BETTER IN GOOGLE SEARCH

Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.

Note: According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.

INCREASE WEB TRAFFIC

Going “viral” is a term that has been around since the dawn of YouTube. A viral video is one that seemingly pops-up out of nowhere and gets a large viewing in a short amount of time. Unfortunately, there is no set formula for “going viral”, but quite a few products have gained popularity through viral videos, including some of the brands we know and love today.

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Finding a Video Production Partner

It’s A Creative Endeavor

The best athletes will tell you that peak performance begins in the mind, where they visualize what success looks like before they move a muscle. This isn’t just true for athletics. It’s true in business, and in art, and in digital video marketing… where business and art intersect. In fact, finding the right video production partner is an art in and of itself.

But video production is a creative endeavor. Being able to picture your ideal video is only the beginning of the process. You need to find the right creative to help make it real. This is an intimidating prospect because there are infinite factors and dependencies that will make or break your video’s execution.

Different creatives have different aptitudes, varying levels of experience, and disparate specialties. If you mapped every consideration and compromise that goes into this decision, it will stretch to the horizon. But with any problem whose possibility space is this wide, you need to narrow things down by identifying your constraints.

That’s the purpose of this article: to make your search for a creative easier by helping you identify your priorities, and understand how they impact where you should look (and what you should look for).

There’s a concept in Project Management called “The Project Management Triangle”, or “The Triple Constraint”. It states that there are three major variables in a project: Time, Cost, and Scope. How long will the project take? What is the cost? How big will it be, or how good will it be?

You can only prioritize two of the three at a time. If you need something really good done really fast, you can expect to pay a lot. That same budget on a more lax timeline will yield you a nicer looking finished product. And so on. When you choose two things to emphasize, the third will suffer.

Having clearly defined priorities will help you set the scope of your search for a video production partner, and ease your analysis paralysis. So let’s take a look at each of those constraints and see how they impact your search.

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Priorities
Cost: Knowing how much you can spend determines where you shop, and narrows your field of candidates by establishing a ceiling for your resources. Don’t get it twisted: budget limitations aren’t inherently bad. More money can lead to a better looking project, but less money spent more wisely will yield a better video than more money spent poorly.
Setting a realistic budget and communicating it clearly in your pre-engagement materials will help you find creatives who know how to work (and thrive) in that constraint. They will cater the process and the product to your needs. If budget is your primary limitation, focus your search on a video production partner in your price range.
Time: Sometimes your video can come out whenever. In our experience, those times are very rare. Most often your video will need to be done in time for a product launch or a trade show. Business won’t stop to wait for your video.
If you have a lot of budget, you can pay for a rush. If you don’t, you will need to sacrifice some scope (either length of video, visual intricacy, or number of revisions). Knowing your deadline will narrow your search by filtering out creatives whose production timelines are too long, or creatives whose production capacity won’t be free for a while. If you need a video yesterday, focus your search on nimble studios with short timelines and no wait lists.
Scope: In video production, Scope is complicated. It can entail your video’s visual style, visual quality, or its length. A video with a large scope might also have more people working on it, or have more revisions or check-ins built into the process. Different creatives will specialize in different video scopes, but all of these aspects are sensitive to budget and deadline.
When you’re searching for a video production partner and you’re sensitive to scope, be clear about your expectations on length and visual style and medium (is this animated? live action? 3D? mixed?). Look for creatives whose prior work resembles the finished product you’ve pictured in your head. Look for creatives with teams and processes that match your needs.
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A-to-Z Capabilities

All of the above assumes you are looking for a video production partner who will take care of your project from beginning to end. We highly recommend working with an A-to-Z creative. You can lose time and money if you’re carting unfinished pieces around between teams. An A-to-Z creative leaves no gaps for your video to slip through.

The through line between all of the examples above is simple. You need to understand your needs and priorities to know where to begin your search for a creative. Once you’ve begun your search and start engaging with creatives for bids, it’s imperative that you communicate your priorities clearly so you can filter down to the most appropriate creative who will best meet your demands. The peril of being unclear with potential creatives about your needs and priorities is clear: you’ll end up with a bad match who won’t deliver an appropriate video in the right amount of time or at the right budget.

Fortunately, Video Brewery’s search, bidding, and engagement processes are designed to simplify this communication. The platform lets you declare your budget and style needs upfront, making the right creatives find you instead of the other way around. Here is a brief video that explains our process.

Even if you decide to look elsewhere for a video production partner, understanding your constraints and knowing how to talk about them will make your search much easier. And your search will get easier still if you find a great creative you want to work with over and over again.

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What Video Style Do You Choose?

Namibia Incredible Animations is a one-stop-studio that helps you find the perfect creative partner to execute your video production from A to Z.  Here is a quick explainer video to explain the Video Brewery process.  Post your creative brief, preferred budget range and receive proposals from our trusted creative database.  We also like to educate folks like you. Read on about video style options.

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WHICH VIDEO STYLE SHOULD I CHOOSE?

Creating your first business explainer video can be a pretty intimidating process. There are so many questions to answer. A lot of those questions involve terms that are new to any novice video maker. One of the first questions anyone bidding on your video will ask, is what type of video style do you want to make? Which is when most people say, I don’t know. Therefore, it’s time for us to identify the different types that are available for businesses to use in their explainer video production.

Animation

Animation is a large umbrella label for a number of different video types. In addition to a wide range of animation types, many animated videos will mix a number of these types together in a single video.

PROS AND CONS OF ANIMATION

Animation gives you a lot of flexibility in regards to the video style and tone you produce. Some videos rely on a character-driven story, others use icons to build a compelling story, and others offer a first-person view of your product in action.

No matter the vision, it is easy for an animated video to rack up costs. The more complex it is (character’s, colors, animated elements, etc) the longer it will take to produce and the higher the cost will be. Additionally, anyone who is considering producing an animated video should start discussing the project with producers before getting too attached to a specific concept.

Production timelines for many animated explainer videos are 5 – 8 weeks unless you start straying into the very complex arena (longer script and/or lots of 3D animation). As with all videos, the more complex your concept is, the longer it will take.

We recommend having a minimum budget of $1,500 for 60-second custom animation. Additionally, costs go up from there and it’s not unreasonable for a producer to charge $40,000+ for very detailed and complex animation.

DIFFERENT TYPES OF ANIMATION

WHITEBOARD

A simplified, drawn style of animation. This style was wildly popular from 2007 – 2012 due to its accessible price and the quick proliferation of producers.

Whiteboard videos are typically produced very quickly. If you’re going this route, don’t just choose the quickest and cheapest producer. Look for a whiteboard animator with a portfolio that displays a range of different characters, treatments, and script structures. Avoid creators who indiscriminately mix different styles together in one video style.

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SCREENCAST

The screencast video style is often incorporated into other animated elements or live action. It gives a user for an app or software an inside peek to the functionality of that technology. It’s a popular way to share new product features, onboard users, or sign up clients for new trials.

Screencasts can be detailed and true to the actual product or a more loose interpretation of the software/app. Some startups use a screencast for pre-Beta testing as a proof of concept stage.

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2D ANIMATION

This is the big bucket that most animations fall into.

Outside of whiteboard and screencast, a choice can be made between a character-based and more of an animated infographic animation.

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3D ANIMATION

3D animation, today, is a lot easier for independent animators and small firms to add to their skills repertoire. This is due to recent upgrades to computing speed and software advances. As a result, you’re now able to produce a 3D animation for a slightly larger investment than a standard 2D animation.

3D animations are a great way to tell your story in a modern way or introduce a 360-degree view of your product.

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ANIMATION + IMAGES

It’s important to use very high-quality images that fill the entire video, with a lot of flashy animation on top. If you see anything that looks like a 90’s real estate video style, walk immediately away.

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Live Action

There are primarily two types of live action explainer videos. First, there’s the true live-action video where the footage is all shot by a videographer based on a script.

PROS AND CONS OF LIVE ACTION

As babies, we learn to seek out human faces when viewing the world around us. This is an extremely powerful trait that marketers increasingly exploit throughout marketing campaigns. And a strong reason to consider using a live-action video style, if your budget allows for it.

Live action, naturally, has a few limitations built into the medium. However, with the accessibility of drones, digital cameras that can be stuck practically everywhere. Therefore, there’s an explosion of video content producers worldwide and the options are increasingly endless.

One tricky aspect can be the weather. Unless you’re looking to achieve the windy or thunderstorm look, those natural events can seriously impact your budget and shoot days. As with animation, it’s important to start discussing ideas and concepts with producers early. Make sure there’s no attachment to an idea that won’t work within the budget.

STOCK FOOTAGE

The availability and range of stock footage have exploded in recent years, making this a much easier live-action video style for any business to create. Typically, these videos feature a 3rd person voice over of the story or tell the story entirely through visuals. You can find stock footage that features a range of individuals in various locations or purchase a collection of clips featuring the same talent.

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TRUE LIVE ACTION

The cost and logistics of live action shoots have become much easier to swallow in recent years. Live action is really only needed when you have a very specific set of shots needed, a 1st person narration, or want to introduce specific members of your team.

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